Case: Holdbart

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Building up a food chain by reducing food waste.

Every year, Norwegians throw away 217 480 tons of food, a total of 42.1kg per person according to Matvett. Importers, manufacturers and wholesalers throw away or destroy 77,471 tons of products every single year. These goods can now be sold through Holdbart.no instead of being destroyed. This is good for the environment, suppliers and the customers' wallet.

Motimate is proud to play a small part in reducing food waste in Norway, and in this way contributing to reducing greenhouse gas emissions. Holdbart is quite a new store chain in Norway. We had a chat with Stine Beathe Dalseg from Holdbart.

What made you choose Motimate?

- We chose Motimate because we saw it as a unique opportunity to communicate between different levels in the organization. However, most important was that we saw all the possibilities for training employees and the quality assurance of this, says Stine Beathe.

We chose Motimate because we saw it as a unique opportunity to communicate between different levels in the organization.
— Stine Beathe Dalseg, Holdbart

In a busy everyday life in a store, what role does Motimate have?

- We use Motimate for all training within all of internal control, both for food safety and HSE. Furthermore, store employees publish photos of best practices for, among other things, exposures and sharing good ideas in Pulse. It’s also great for us at the main office, since we can share information with store managers and employees via Motimate, and last but not least when it is urgent to inform about current news and product information. It was very easy to get started with registering and initiating new employees to use Motimate and the app is simple and easy to use for the employees. We also like the varied options you have in Training, says Stine Beathe.

You are a newly started company, how has Motimate influenced the work on training and internal communication in Holdbart?

Motimate replaces boring and heavy guides and manuals with a tool that is always available and alive as everyone has the mobile phone at hand at all times, concludes Stine Beathe.

 
 

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